Rank Me Up Before You Go Go

 

So, you have a website and you aren’t ranking as high as you’d like. Everyone needs a little help sometimes and your ranking can make all the difference in the world to your business.  Google likes to change its algorithm often and we have to keep up with the ins and outs of what it takes to get and stay on top. So, here are a few handy tips to get you going. My high school Spanish teacher taught us the capitals of the South American countries in a really annoying song and 20 years later I still know that song…so I made these into some catchy, somewhat annoying song phrases to help you remember them.

 

I’ve Got 99 Problems, But a Broken Link Ain’t One

angry emojiIf your site has and broken pages or errors popping up these are negatives in the eyes of Google. People don’t like broken pages either, they are annoying. So, Fix them. If you can’t figure out what the issue is, we have several people who would love to help you get that all figured out and squared away.

 

Optimization Station

You should be optimizing the pages on your site with keywords you’d like to rank for. You can just type in your keywords over and over or put them in white font…Google caught onto those tricks. Like my dad always said, “if it’s worth doing, it’s worth doing right.” All of your images also need to be optimized with your keywords if it is applicable, again don’t be spammy, Google knows. On-site optimization is crucial in jumping up and staying on top.

 

You’re a Big Fine Website Won’t You Back That Link Up

Backlinks are links from other websites back to your site. They make your site look more valuable to Google. It can definitely bring in more traffic to your site and is a proven tool for improving your ranking, and quickly. Make sure that the backlinks that you do have a legitimate and not spam-filled. You need to work on getting more, and the higher quality links are way better than low quality.

 

Stairway to Headers

A header may seem like not much of a big deal, but they actually are. First off, they make your content look organized and clear. It breaks up all the smaller more condensed content on your page which is pleasing to the eye. These are super helpful to your human readers. Second of all, Google actually likes headers as well.

 

We Came in Like a Ci……tation

Making sure your local citation is correct is a big deal. If you are listed just slightly different from one directory to another your ranking will be negatively affected.  You need to be showing up on the local map search, this is an excellent way to make sure you are.

 

I Just Called to Say, We’ll Help You

On-site SEO, search rankings, backlinks, citations can all be very confusing and a bit overwhelming at times. If you have questions, concerns or just want someone to handle it all for you, we are here. We make it a priority to know what Google wants and the ways to keep up. Give us a call and let’s evaluate your current situation and build a plan to get more traffic on your site: 480-630-9992.