Reach a Wider Audience with Original Content

Reach a Wider Audience with Original Content

Creating brand-new, original content about a topic that’s been touched on by a million other bloggers is the easiest and fastest way to establish yourself as a leader in your industry.

When you create content that is well-written, informative, and enjoyable to read, you set up yourself for a real-time success. Sometimes, one blog post is all you need to make a mark in the digital marketing world.

Your focus should be on writing a piece that contains genuinely helpful advice for the readers. If you’re not a blogger, invest in an accomplished copywriter to create engaging blog posts for your site.

Next, make sure that you share your content with widest audience possible. Thankfully, this can be easily accomplished with the help of social media channels. Marketing your posts across several platforms will require an investment of money and time, but you will be rewarded with a noticeable boost in your ROI. Remember, more exposure means more clients.

Submit Content on Authority Sites

High-authority websites are always on the lookout for relevant content from experts who are leaders in their field, and they’d love nothing more than publishing original content from you. Being featured on sites like Huffington Post, Entrepreneur, and Forbes, establishes you as an expert in your industry. It also gives exposure to your business in a major way.

If you are excited about getting published on these websites, and have enough time to create exceptional content, consider becoming a guest contributor on an authoritative site.

Social Media

Almost every successful business has a social media marketing strategy these days. Platforms like Facebook, Instagram, Twitter, and LinkedIn have become vital for sharing content and reaching out to the audience. That’s why it’s crucial to establish your presence on every channel.

Why every channel? Because each social media has a different dynamic. Where Instagram is image-based and casual in approach, LinkedIn is highly professional. You need to identify your audience on each channel and tweak your message to fit each of them.

Social Communities

Consider sharing your original content on social news websites like Reddit, Digg, Slashdot, and StumbleUpon. These networks have millions of users who share specific interests, and posting your article here will give you unbelievable exposure. Also, one backlink from any of these websites is powerful enough to catapult your post to the top search results.

Having said that, simply sharing links to your blog or website is considered spammy and can get you negative reputation. Instead, share genuine advice that the forum users will find useful. We have seen cases where a useful and entertaining blog post went viral on Reddit, leading tens of thousands of visitors back to their site.

Comment on Other Blogs

Many established blogs allow their readers to comment, and even encourage discussions in their comments’ sections. Make a list of most popular blogs relevant to your industry and engage the fellow readers in educational comments. In addition to sharing your insights, link your profile to your company’s blog. This way, interested readers who find your comment valuable will follow you to your blog, and eventually turn into solid leads.

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