Congratulations on making it this far! But the bearer of good news that we are here at Phoenix web design, here’s all the ways you could screw up right before the close.
Studies have found that over 65% of your customers will abandon the shopping cart halfway through the checkout process. Keep reading to know how you could be causing that and how to fix it.
Registration Before Checkout
You should not force customers into creating an account before making a purchase. Creating an account increases the number of fields they have to fill and often require an email confirmation. By doing this, you’re complicating the process of buying. And often, causing annoyance to a user who just wants to get in and out.
Sure, getting users to sign up is a great way to ensure loyalty and future purchases, but don’t make it compulsory for the buyers. Prompt account creation after the payment is made and purchase is complete, with the incentive of coupon for future purchases.
Trust signals offer reassurances that a retailer or site belongs to a certain trade organization or provide proof of a business’ conduct or trustworthiness. Customers need to be reminded that your platform is safe and secure and they can trust you with the security of their personal information when shopping online.
You need to strategically add trust symbols, guarantee statements, and other assurances at various points around the checkout process to secure your consumer’s trust. It shows your users that their payment is safe, their information won’t be compromised and you are a reliable business.
Yup, you read that right. Contrary to popular belief, that promo code option can actually hurt sales. When your checkout process reminds the customers that there might be a promo code available and they might get their order for a lower price, they go looking for it.
It makes your customers wonder if they are being overcharged and encourages abandonment. When they don’t find that promo code, they might try to find the product elsewhere. If you have to have a promo code option, hide it below the checkout button or with a small text link.
No Progress Indicator
Sometimes checkout process has to be lengthy and you can’t help it. What you can do is be as simple and clear as possible. The best way to create clarity is by having a checkout progress indicator in place. This simple step is a huge conversion booster.
Letting the buyers know where they are in the buying process and how much longer it’s going to take will help to keep them from being annoyed and abandoning the cart. It also increases the chances of initiating the transaction process.
Designing a streamlined checkout process isn’t easy, but you have to invest into optimizing it to get conversions. There will always be some percentage of people who naturally drop out of the checkout process; you just have to make sure you didn’t cause it.