Your logo sets the tone for your company as a whole in the public arena. To make sure you come up with the right one, NEXTFLY Phoenix has compiled a list of essentials that all logos must embody. Keep reading to know more.
Keeping your logo simple is essential for existing and potential customers to verify it. The more flashy elements you incorporate in terms of lines, shapes, stories, colors, and fonts, the more distracting it will be. Thus, taking away from the core objective of the logo itself, which is to serve as a representation of your brand.
Logos are a single unifying thought for your business. Keep them visually appealing by using a clean design. Try to limit it to a single font and go for solid colors.
Making a logo memorable is an extension of making it simple. According to a study, memorable logos are 13% more likely to get consumer’s attention and 6% more likely to suggest a company is more unique than others in its category. This is due to familiarity bias.
When people are familiar with brands, they are likely to assign positive attributes to it. When you ask people what makes a logo memorable, a lot of times you will be told it’s because of its simplicity. That is not surprising given that Nike, Apple, McDonald’s and Coca-Cola are the most memorable global logos.
Will your logo stand the test of time? It is easy to get tempted to follow the latest trends because who likes to be left out of the party, right? You should keep in mind that trends will come and go but when brand identity is concerned, longevity is the key.
Of course it is important to modernize the logo design every once in a while to keep up with the times but keep it connected to the roots. Designing an effective, timeless logo is time and money well spent.
Logos need to be versatile enough to work across a variety of mediums and applications. In simple words, your logo should be functional.
It is a good idea to design your logo in a vector format so that it can easily be scaled to any size. You should also ensure that it works both in horizontal and vertical formats. Also, make sure your logo is meaningful even without your brand colors.
Logos only take on a real meaning by association with a product, a service, a business, or a corporation. This is makes the position of the logo significant. In other words, a logo should be appropriate for its intended audience.
Make sure that your logo is consistent with all the other visual assets of your brand. Choose logos that connect you with your audience and are a symbol of your company.
In conclusion, you need to find a balance between a logo that adequately highlights the value your company offers while still being visually appealing. A strong logo design can work wonders for your brand.