What is Above the Fold Content and Why is it Important?

When you hear the term “Above the Fold,” you may hear it in a conversation involving a website; however, where did the term originate? This saying took hold with newspapers and tabloids. Papers were displayed and delivered folded with only the top half of the front page visible. The visible portion of the newspaper often […]

5 Reasons You Should Invest In A New Website

Business success is about first impressions and your website is one of the first things potential customers encounter after searching for the products or services you offer. You may think having a website is already good enough, however; here are a few reasons why you should invest in a new website. 1. Your Website is […]

10 Ways Your Website is Driving Customers Away

Nowadays, everyone is staring at their computer screen at work or browsing their phones during their free time. The reason your business has a website, or should get a website, is because the internet is where everyone’s eyes are focused. If your business is not where everyone is looking, then you are missing out on […]

Web Design Trends for 2020

Every industry has specific trends, and that is especially true for web design. If your website doesn’t follow the trends, visitors will view your site as uninteresting. This makes it extremely important to follow the Web Design Trends every year and keep your website updated regularly. Here is a list of the top 5 Web […]

What is a Long Tail Key Phrase and Why Is It Important?

You just created your new website, and customers are finding your site, but you’re not getting many clicks. Whether its products or interactions with your site, someone came to your site looking for something, and when they didn’t find it, so they left. Could this have something to do with your keywords? Are you using […]

Which eCommerce Platform Is Best For My Business?

Shopping on the internet has been the best thing since sliced bread. You can buy everything you could ever possibly want available to you without leaving the comfort of your couch. If you’re a retailer looking to move your store from the mall to the internet, you might currently be in the process of determining […]

Web Hosting Is Critical To Your Website’s Success

Web hosting is important when you’re launching a website. Everyone’s first concern when launching a website is its aesthetics. The site may look awesome, but if the site is on an unreliable server, then no one will be able to access your site. The choice of hosting is way too often overlooked and choosing the […]

What Is A Tracking Pixel?

Have you ever thought about how advertisers seem to know so much about your online habits? Perhaps you looked at an item online last week, and today you see an advertisement on a separate website. Maybe you want to know how companies know what links you’ve clicked or that you opened an email they sent […]